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Radically Reinventing Your Everyday Essentials

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All our garments are designed for:

Maximum comfort,
minimal waste
& the least possible harm.

The most beautiful fitting pants I now own, your sizing guide is spot on. The fabric feels so good! Thank you for bringing these into existence whilst ensuring they don't harm our planet.

Lora Jones shop

Comfortable fitting boxers, soft material, accurate sizing guide. Very pleased with the quality, definitely would buy again.

Tom shop

Welcome to Everyday Radicalism

We are reinventing the design & manufacturing process using only premium recycled, organic and non-toxic fabric, manufactured in ethical factories, reducing our impact on the planet.

And we have the data to prove it.

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Ditch the synthetics : We use only


Bluesign / OEKOTEX / Recycled / Organic Cotton

Do Less Harm


Sizes XS- XL in mens and womens underwear and premium basics.

Positive choices should be easy choices

With every purchase you make we donate to environmental clean -up efforts and recycled your garment for you when you're done with it.

Our 1 % Pledge