If you’ve been following us for a while you’ll know we’re always looking for ways that we can create products with the least impact as possible on our planet.
In our first drop we invested in innovative material choices to reduce the environmental impact of our production where we could.
Our premium length recycled cotton that gave us the softest hand-feel whilst reducing the amount of virgin cotton we use. In our underwear the use of biodegradable elastane means nothing will be left behind when we’re you're done with it.
We have ONE mission to reduce the impact of the fashion industry by making the most comfortable essentials without harming the planet.
So we’ll be experimenting from here on out, looking for new solutions, or old ones that can help us bring our footprint down.
Introducing Radical Experiments
Got an idea, innovative material or collaboration proposal get in touch. We’re always looking for partners in crime to work with us to radically reinvent what we wear everyday.
We’ve just launched our first Radical Experiment - Indigo Blues Tee’s, find out more about that process or shop our first experiment.