More than just a really cool rotating logo.
We're in this for maximum impact.
By getting the basics right for you and for the planet.
Radical change only comes from radical action. And that’s what the fashion industry needs. So we’re changing the system, literally from the bottom up. Starting with the most dispoable items in our wardrobe - underwear. This time creating it to be disposable.
Thing is, we’re tired of slow progress and an industry that continues to do more harm than good whilst waxing lyrical about their latest ‘sustainable’ collection. So we’re taking a stand and we’re starting by getting the basics right. Focusing on the most hard working items in our wardrobes, but the ones that we give least thought to.
How can we expect to make the world a better place if we can’t even get the f***ing basics right?
The fashion industry is broken, and it's time we change it.
I’ve spent 15 years falling in and out of love with the industry I work in, with no real sense of purpose or worth in the roles I'd held and the organisations I'd worked for.
I wanted to create a brand that could create change and have true impact. To prove that you could create truly sustainable products with minimal impact on the environment, and take the responsibility for the lifespan of everything produced.
As a designer, thinking about how we designed and made products for their whole lifespan gave me a new sense of clarity. Paring everything back and considering every stitch, thread and process; on its impact on the environment not only in its creation, but when it was disposed of.
I dream that we can restore balance in the world and make the ONE circular model an industry standard.
I want ONE Essentials to continually be at the forefront of innovation and driving radical change.
So in the middle of a gloabl pandemic ONE Essenitals was born. Created as our name suggests for our ONE Earth and with ONE Ethos to reduce the impact of the fashion industry by making the most comfortable essentials without harming the planet.
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